- Management of Information Technology - SUNY Delhi
- September 25, 2012
Authors: Allen Ward
Consumers & alumni expect companies & universities to protect their personal data. Consumers & alumni also want more, like powerful devices, information, or access to events. While businesses & universities look to meet the demands customers & alumni present, these organizations need to also seek more cost-effective technologies while working to uphold customers & alumni privacy expectations. Sometimes organizations try to do too much, which can end up costing businesses & universities more on non-strategic objectives. This balance must happen because satisfying customers & alumni demands will lead to the growth in data & analytics that we need to drive our businesses & create future alumni donors.
As customers & alumni request more from companies & universities we will find from the data the best strategic ways to meet those demands while meeting the revenue & fundraising goals in the most cost effective way for our organizations. Five year out we see that by 2016 public cloud services will be used by most companies & universities giving us better data security, increase flexibility, & lower IT cost. With the future of data growing this sets up all these organizations with opportunities to uses data in ways that better tracks customer’s interest & tracks gift interests of alumni.
The future trends continue to play out in the world of data privacy expectation, we can see that the European Union has stricter privacy rules, including an "online right to be forgotten." If organizations have to delete data permanently at the consumer or alumni’s request this could increase cost of doing business because data won’t be there to find strategic trends. Consumers in regions such as North America seem willing to trade some privacy in return for customized service. In the end the right balance of organizational data will lead to more customers & alumni getting that customized service they expect while protecting their privacy & allowing organizations meeting their goals
As customers & alumni request more from companies & universities we will find from the data the best strategic ways to meet those demands while meeting the revenue & fundraising goals in the most cost effective way for our organizations. Five year out we see that by 2016 public cloud services will be used by most companies & universities giving us better data security, increase flexibility, & lower IT cost. With the future of data growing this sets up all these organizations with opportunities to uses data in ways that better tracks customer’s interest & tracks gift interests of alumni.
The future trends continue to play out in the world of data privacy expectation, we can see that the European Union has stricter privacy rules, including an "online right to be forgotten." If organizations have to delete data permanently at the consumer or alumni’s request this could increase cost of doing business because data won’t be there to find strategic trends. Consumers in regions such as North America seem willing to trade some privacy in return for customized service. In the end the right balance of organizational data will lead to more customers & alumni getting that customized service they expect while protecting their privacy & allowing organizations meeting their goals
